TACS is a brand that follows a very important philosophy: design must be simple, minimalist and pure. This traditional approach to watchmaking stems from the perfectionist ideals of TACS founder Motegi San. His vision was to create timepieces that captured the essence of unique ideas and turn them into thought-provoking designs that looked attractive while remaining functional.

TACS timepieces are for those who can appreciate the artistic beauty in simplicity and see the deeper meaning behind a story that dares you to find it. We believe that minimalist design and simplicity is not boring, but rather the purest form of design. We cut the noise and clutter of everyday grind and create timepieces that focus on what really matters. Taking elements from the lifestyle around us, we distil them into a concise form of expression that only those who see the elegance and beauty in minimalism will truly appreciate.